Sell What You Sow! - The Grower's Guide to Successful Produce Marketing

The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers' markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.

About the author

Eric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals and the coauthor of The New Farmers' Market.

Summary

Suitable for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and others.

Product details

• Authors: Eric Gibson
• Assisted by: Andrea Gibson (Illustration)
• Publisher: New World Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 01.12.2005
• EAN: 9780963281401
• ISBN: 978-0-9632814-0-1
• No. of pages: 304
• Dimensions: 213 mm x 277 mm x 23 mm
• Weight: 839 g
• Subjects: Natural sciences, medicine, IT, technology > Biology > Agriculture, horticulture; forestry, fishing, food; Social sciences, law, business > Business > General, dictionaries