Campaigning to the New American Electorate - Advertising to Latino Voters

Informationen zum Autor Marisa Abrajano is Assistant Professor in the Department of Political Science at the University of California at San Diego. With R. Michael Alvarez, she is coauthor of New Faces, New Voices: The Hispanic Electorate in America. Klappentext This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make. Zusammenfassung Compares the campaign efforts used to target Latinos with those directed at the rest of the electorate and focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections! as well as for dozens of congr

Product details

• Authors: Marisa Abrajano, Marisa A. Abrajano
• Publisher: Stanford University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 24.04.2010
• EAN: 9780804768962
• ISBN: 978-0-8047-6896-2
• No. of pages: 216
• Subjects: Social sciences, law, business > Political science > Political science and political education; Politische Strukturen und Prozesse, SOCIAL SCIENCE / Ethnic Studies / Hispanic American Studies, Politics / Current Events, POLITICAL SCIENCE / Political Process / Campaigns & Elections