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Informationen zum Autor CLAIRE COWIE is Lecturer in Linguistics and English Language, University of Edinburgh, UKDANIEL CUNLIFFE is a Senior Lecturer in Multimedia Computing and leads the Computing and Minority Languages Group within the Faculty of Advanced Technology at the University of Glamorgan, UKLOULOU EDELMAN is at the Centre for Language and Communication, University of Amsterdam, The NetherlandsBETSY E. EVANS is an Assistant Professor of Linguistics, Department of Linguistics, University of Washington, Seattle, USAPOUL ERIK FLYVHOLM JØRGENSEN is Associate Professor, Centre for Corporate Communication, Aarhus School of Business, University of Aarhus, DenmarkDURK GORTER is Ikerbasque Research Professor, Faculty of Education, University of the Basque Country, San Sebastian, SpainBRITT-LOUISE GUNNARSSON holds the Chair in Sociolinguistics, Uppsala University, SwedenMANEL HERAT is a Lecturer in English Language and Linguistics, Liverpool Hope University, UKSUZANNE K. HILGENDORF is Associate Professor of Linguistics, Simon Fraser University, CanadaMARIA ISAKSSON is Associate Professor, Norwegian School of Management, NorwayGAVIN JACK is Reader in Culture and Consumption at the School of Management, University of Leicester, UKVERONIKA KOLLER is Senior Lecturer in English Language, Department of Linguistics and English Language, Lancaster University, UKSIRPA LEPPÄNEN is Professor of English, Department of Languages, University of Jyväskylä, FinlandBEATRIZ P. LORENTE isa Lecturer in the Language and Communication Centre, School of Humanities and Social Sciences, Nanyang Technological University, SingaporeELIZABETH MARTIN is Assistant Professor of French, Department of World Languages and Literatures, California State University, San Bernardino, USALINDA McLOUGHLIN is pathway leader in English Language and Linguistics, Liverpool Hope University, UKHEIKO MOTSCHENBACHER is Postdoctoral Research Assistant, Linguistics Department, Institute of English and American Studies, Frankfurt University, GermanyNICH PEARSON (retired) was the Director of the Welsh Consumer Council until 2007SARI PIETIKÄINEN is a Professor of Discourse Studies, Department of Languages, University of Jyväskylä, FinlandSARAH RICHARDS is a Senior Policy Officer at the Welsh Consumer CouncilJAMIE SHINHEE LEE is Assistant Professor of Linguistics, University of Michigan-Dearborn, USAJOHN WALSH is Lecturer in the School of Irish, National University of Ireland, Galway, Republic of Ireland Klappentext Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the market as its common starting point, and examines, in a large number of individual contributions, the sociolinguistic inputs and fall-out from market processes, using a variety of different methodological approaches and various contexts and case studies. These cases range from a call centre in India to an industrial development agency in the Irish-speaking Gaeltacht, with genres ranging from Sámi rap music to corporate mission statements. The book is intentionally interdisciplinary, including perspectives from management and economics, media and communications studies, applied linguistics, sociolinguistics, ethnography, and cultural studies. Zusammenfassung Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-...
