Leading the Campaign - Advancing Colleges and Universities

This book discusses fundamental campaign principles, but is not a how-to guide. Rather, its emphasis lies on the strategic decisions that a campaign requires and on campaign leadership.

List of contents

Chapter 1 Introduction Chapter 2 The Comprehensive Campaign Chapter 3 Campaign Phases: Key Decisions and Tasks Chapter 4 The Campaign Team Chapter 5 Campaign Goals, Priorities, and Objectives Chapter 6 Campaign Resources and Policies Chapter 7 Executing the Campaign Chapter 8 The Art of Fundraising Chapter 9 Post-Campaign Evaluation, Planning, and Stewardship Chapter 10 Campaign Communications and Events Chapter 11 Conclusion

About the author

Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public Administration at George Washington University, where he teaches graduate courses related to fundraising, philanthropy, and the management of nonprofit organizations. He also provides fundraising and management advice to colleges and universities, national institutions and associations, and nonprofit organizations.

Product details

• Authors: Michael J. Worth, Worth Michael J.
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 16.03.2010
• EAN: 9781607096498
• ISBN: 978-1-60709-649-8
• No. of pages: 200
• Dimensions: 152 mm x 229 mm x 19 mm
• Series: American Council on Education; American Council on Education
• Subjects: Humanities, art, music > Education > Education system; EDUCATION / Administration / General, BUSINESS & ECONOMICS / Budgeting, Organization & management of education, Educational administration and organization, Budgeting & financial management, Budgeting and financial management