Leading the Campaign - Advancing Colleges and Universities

Informationen zum Autor Michael J. Worth Klappentext The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges and universities. But, consistent with its sponsorship by the American Council on Education, it emphasizes the campaign leadership of presidents. Inhaltsverzeichnis Chapter 1 Introduction Chapter 2 The Comprehensive Campaign Chapter 3 Campaign Phases: Key Decisions and Tasks Chapter 4 The Campaign Team Chapter 5 Campaign Goals, Priorities, and Objectives Chapter 6 Campaign Resources and Policies Chapter 7 Executing the Campaign Chapter 8 The Art of Fundraising Chapter 9 Post-Campaign Evaluation, Planning, and Stewardship Chapter 10 Campaign Communications and Events Chapter 11 Conclusion

List of contents

Chapter 1 Introduction
Chapter 2 The Comprehensive Campaign
Chapter 3 Campaign Phases: Key Decisions and Tasks
Chapter 4 The Campaign Team
Chapter 5 Campaign Goals, Priorities, and Objectives
Chapter 6 Campaign Resources and Policies
Chapter 7 Executing the Campaign
Chapter 8 The Art of Fundraising
Chapter 9 Post-Campaign Evaluation, Planning, and Stewardship
Chapter 10 Campaign Communications and Events
Chapter 11 Conclusion

About the author

Michael J. Worth

Product details

• Authors: Michael J Worth, Michael J. Worth, Worth Michael J.
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 16.03.2010
• EAN: 9781607096498
• ISBN: 978-1-60709-649-8
• No. of pages: 200
• Dimensions: 152 mm x 229 mm x 19 mm
• Series: American Council on Education; American Council on Education
• Subjects: Fiction > Gift books, albums, perpetual calendars, postcard booklets; Humanities, art, music > Education > Education system; EDUCATION / Administration / General, BUSINESS & ECONOMICS / Budgeting, Organization & management of education, Educational administration and organization, Budgeting & financial management, Budgeting and financial management