Intrapreneurship - Managing Ideas Within Your Organization

Informationen zum Autor Kevin C. Desouza is the director of the Metropolitan Institute and an associate professor at the Center for Public Administration and Policy at Virginia Tech. Klappentext Intrapreneurship provides an engaging guide for both managers and employees on how to direct the flow of ideas and foster a culture of entrepreneurship within their company's existing structure. Zusammenfassung Intrapreneurship provides an engaging guide for both managers and employees on how to direct the flow of ideas and foster a culture of entrepreneurship within their company's existing structure. Inhaltsverzeichnis Foreword by Tom Davenport Preface Chapter 1: The Value Proposition for Designing an Intrapreneurial Organization Chapter 2: Intrapreneurship: A Process Framework Chapter 3: Idea Generation and Mobilization Chapter 4: Advocacy and Screening Chapter 5: Idea Experimentation Chapter 6: Idea Commercialization Chapter 7: Diffusion and Implementation of Ideas Chapter 8: Intrapreneurship: From Concept to Sustained Competitive Advantage

Product details

• Authors: Kevin C. Desouza
• Publisher: University of Toronto Press
• Languages: English
• Product format: Hardback
• Released: 10.12.2011
• EAN: 9781442641433
• ISBN: 978-1-4426-4143-3
• No. of pages: 232
• Series: Rotman-UTP Publishing; Ontario Legal Directory; Rotman-UTP Publishing
• Subject: Social sciences, law, business > Business