Fr. 17.50

Making Customers Matter

English · Paperback

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Informationen zum Autor Klappentext Learn how the most accomplished leaders from around the globe have tackled their toughest challenges with Lessons Learned. Concise and engaging, each volume in this book series offers fourteen insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they've faced. The Lessons Learned series also offers all of the lessons in their original video format, free bonus videos, and other exclusive features online. A crucial resource for today's busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world's most talented leaders. FEATURING INTERVIEWS WITH: William Johnson, H.J. Heinz CompanyPaul Skinner, Shell Oil Products CompanyWilliam Lamar, Jr., McDonald's USAJeb Dasteel, OracleAnd other top business leaders Zusammenfassung Helps to learn how the most accomplished leaders from around the globe have tackled their toughest challenges with Lessons Learned. This title also offers all of the lessons in their original video format, free bonus videos, and other exclusive features online. Inhaltsverzeichnis 1. Jeb Dasteel - Setting the Tone for Customer Advocacy 2. Barbara D. Stinnett - Personalize the Customer's Perspective 3. Dave Mabon - Communicate Your Initial and Ongoing Value 4. Tammy McLeod - The Tale of Two Service Initiatives 5. Rudy Vidal - In Fast Moving Markets, Stay Close to Your Customer 6. Dan Wittner - Engage Your Customers to Grow Your Business 7. Sir John Egan - Satisfying Customers 8. Lord Bilimoria - Always Ask the Consumer 9. Paul Skinner - Listen to the Changing Needs of the Consumer 10. Gerry Roche - Service Beyond the Call of Duty 11. Richard Santulli - Maintaining Customer Service When You Scale 12. Maxine Clark - Using Customer Interactions to Improve Your Business 13. William Lamar, Jr. - Customers Give You Feedback Every Day 14. William Johnson - Look to Your Consumers for Innovation...

Product details

Authors Fifty Lessons, Fifty Lessons
Assisted by Fifty Lessons (Editor)
Publisher McGraw Hill Trade
 
Languages English
Product format Paperback
Released 14.06.2010
 
EAN 9781422139882
ISBN 978-1-4221-3988-2
Dimensions 110 mm x 182 mm x 8 mm
Series Harvard Business School Press
Lessons Learned
Fifty Lessons
Lessons Learned
Harvard Lessons Learned
Fifty Lessons
Subjects Social sciences, law, business > Business > Advertising, marketing

BUSINESS & ECONOMICS / Management, Management & management techniques, Customer services, Management and management techniques

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