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Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services.
Brilliant Online Marketing covers every aspect of online marketing, from website design and search engine optimisation through to blogging and social networking. You'll learn all the cutting-edge techniques to help you (and your business) take advantage of this exciting marketing channel.
Brilliant outcomes
Gain a comprehensive, jargon-free overview of online marketing
Understand how to tell an online fad from a genuine opportunity
Know which methods yield the best rewards and how to use them
List of contents
1 Ten online marketing mistakes to avoid
2 Your website – your conversion engine
3 Search engine optimisation
4 Search engine marketing
5 Online advertising
6 E-mail marketing
7 Blogging
8 Social media
9 Online PR
10 Mobile marketing
Conclusion
Each of the main chapters (will:
Explain what it is and why you should be interested in it
Give step-by-step advice on how to get started and how to stand out from the crowd in that area, how to do it brilliantly
Include a case study of a marketer who has used the technique to good effect
Conclude with an interview with an expert in the topic
About the author
Alex Blyth is a freelance journalist who has many years experience writing for publications in the small business sector, such as Director, First Voice, New Business, Accountancy, PR Week, Retail Week and Print Week. You can find out more, and read hundreds of published articles, at www.alex-blyth.co.uk.
Summary
Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble’ and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel.
This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through author’s website www.alex-blyth.co.uk
