Communicator-in-chief - How Barack Obama Used New Media Technology to Win the White House

Informationen zum Autor John Allen Hendricks is the director of the Division of Communication and Contemporary Culture and professor of communication at Stephen F. Austin State University. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University. Klappentext Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day. Inhaltsverzeichnis Chapter 1: Political Campaigns and Communicating with the Electorate in the 21st Century Chapter 2 : Gadgets, Gismos, and the Web 2.0 Election Chapter 3 : RT @BarackObama We just made history: Twitter and the 2008 Presidential Election Chapter 4 : Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 Campaign Chapter 5 : My Fellow Blogging Americans: Weblogs and the Race for the White House Chapter 6 : Obama and Obama Girl: YouTube, Viral Videos and the 2008 Presidential Campaign Chapter 7: Email and Electoral Fortunes: Obama's Campaign Internet Insurgency Chapter 8: Game ON: Video Games and Obama's race to the White House Chapter 9: Political Campaigns in the 21st Century: Implications of New Media Technology

Product details

• Authors: John Allen Hendricks, John Allen (EDT) Hendricks
• Assisted by: Robert E Jr Denton (Editor), Robert E. Denton (Editor), Robert E. Jr. Denton (Editor), Denton Robert E. (Editor), John Allen Hendricks (Editor), Hendricks John Allen (Editor)
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 14.01.2010
• EAN: 9780739141069
• ISBN: 978-0-7391-4106-9
• Dimensions: 152 mm x 230 mm x 15 mm
• Series: Lexington Studies in Political Communication; Lexington Studies in Political; Lexington Studies in Political Communication; Lexington Studies in Political
• Subjects: Non-fiction book; Social sciences, law, business > Political science > Political science and political education; Elections & referenda, Elections and referenda / suffrage