Building Strong Brands

Informationen zum Autor David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including  Strategic Market Management , Managing Brand Equity , Building Strong Brands , and  Brand Leadership  (coauthored with Eric Joachimsthaler). Klappentext A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, McDonalds and General Electric. Zusammenfassung Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.

Product details

• Authors: David Aaker, David A. Aaker, Aaker David A.
• Publisher: Pocket Books UK
• Languages: English
• Product format: Paperback
• Released: 29.04.2010
• EAN: 9781849830409
• ISBN: 978-1-84983-040-9
• Dimensions: 130 mm x 198 mm x 25 mm
• Series: Pocket Books
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Business & Economics / General, Business & management, Sales and marketing