Managing Electronic Media - Making, Marketing, and Moving Digital Content

Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to meet the challenges of the market and to position their organizations to succeed in a dynamic business environment.

List of contents

CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology

Product details

• Authors: Lisa Poe-Howfield, Poe-Howfield Lisa, Joan Van Tassel, Joan Van Tassel, Joan (Phd Associate Professor Van Tassel, Joan Poe-Howfield Van Tassel, Joan VanTassel
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 16.04.2010
• EAN: 9780240810201
• ISBN: 978-0-240-81020-1
• No. of pages: 432
• Series: Focal Press
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; BUSINESS & ECONOMICS / Industries / Media & Communications, Graphical & digital media applications, Media, Information & Communication Industries, Graphical and digital media applications, COMPUTERS / Design, Graphics & Media / Graphics Tools