Fr. 54.60

Alex Taylor, Taylor alex

Sixty to Zero - An Inside Look At Collapse of General Motors And Detroit Auto

English · Hardback

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Description

The collapse of General Motors captured headlines in early 2009. This title reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends; a lack of follow-through on major initiatives; and, a history of hesitance, inaction, and failure to learn from mistakes.

Product details

Authors	Alex Taylor, Taylor alex
Publisher	Yale University Press Ltd

Languages	English
Product format	Hardback
Released	04.05.2010

EAN	9780300158687
ISBN	978-0-300-15868-7
No. of pages	272
Subject	Social sciences, law, business > Business > General, dictionaries

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