Do You Want to Keep Your Customers Forever

Informationen zum Autor B. Joseph Pine is president of Strategic Horizons, a consulting firm based in Ridgefield, Connecticut; he is also author of Mass Customization: The New Frontier in Business Competition (HBS Press, 1993) among other books. Don Peppers is president and Martha Rogers executive vice president of Marketing 1:1, a consulting firm in Stamford, Connecticut. Rogers is also a professor of telecommunications at Bowling Green State University in Bowling Green, Ohio. Peppers and Rogers are coauthors of The One to One Future: Building Relationships One Customer at a Time (Currency/Doubleday, 1993). Klappentext "Originally published in Harvard business review in March 1995"--T.p. verso. Zusammenfassung Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time! this ongoing relationship allows your company to meet customer's changing needs! develop learning relationships with them and retain their business forever.

Product details

• Authors: Don Peppers, Peppers Don, B. Joseph Pine, Joseph B Pine, Joseph B. Pine, Joseph. Pine, B. Joseph Pine Ii, Joseph B. Pine II, Pine Joseph B., Martha Rogers, Rogers Martha
• Publisher: Harvard Business Review Press
• Languages: English
• Product format: Paperback / Softback
• Released: 09.04.2010
• EAN: 9781422140277
• ISBN: 978-1-4221-4027-7
• No. of pages: 64
• Dimensions: 108 mm x 165 mm x 8 mm
• Series: Harvard Business Review Classics; Harvard Business Review Classi; Harvard Business Review Classics
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing