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Informationen zum Autor Gregory Berns, MD, PhD, is professor of psychiatry and behavioral sciences at Emory University. He has written for numerous science publications and has been interviewed on National Public Radio, CNN, and ABC's Primetime. He has been profiled frequently in the Wall Street Journal, New York Times, and other media. Klappentext Iconoclasts have that knack for overturning conventional wisdom and achieving the apparently impossible. Though crucial to the success of an organisation, true iconoclasts are few and far between. This text explores what makes these great innovators tick and offers tools to unleash our own potential. Zusammenfassung No organization can survive without iconoclasts - innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable! true iconoclasts are few and far between. This title explains why. It explores the constraints the human brain places on innovative thinking. Inhaltsverzeichnis Introduction Doing What Can't Be DoneHoward ArmstrongChapter 1 Seeing Like an IconoclastDale Chihuly, Paul Lauterbur, Nolan BushnellChapter 2 From Perception to ImaginationWalt Disney, Florence Nightingale, Branch Rickey, Kary MullisChapter 3 Fear: The Inhibitor of ActionJackie Robinson, Dixie Chicks, Computer Associates, Rite-SolutionsChapter 4 How Fear Distorts PerceptionNASA, Richard Feynman, Solomon Asch, Martin Luther King, JrChapter 5 Why the Fear of Failure Makes People Risk Averse David Dreman, Bill Miller, Henry FordChapter 6 Brain Circuits for Social NetworkingPablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren BuffettChapter 7 Private Spaceflight: A Case Study of Iconoclasts Working TogetherBurt Rutan, Richard Branson, Peter Diamandis, Rick HomansChapter 8 When Iconoclast Becomes IconArthur Jones, Jonas Salk, Steve JobsAppendix The Iconoclast's Pharmacopeia...
