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Informationen zum Autor Margaret Parkin is as an internationally accomplished and highly-respected training and development consultant, best-selling author and executive coach. She is the author of three internationally best-selling books on business storytelling and organisational change, all published by Kogan Page. Margaret Parkin has over twenty years' experience in learning, development and organisational change. She is founder/Director of Success Stories with a developed world class reputation for innovative and transformational training and coaching. She holds a Masters degree in Education and is a Master Practitioner in Neuro-linguistic programming (NLP). She has helped scores of organisations, managers and individuals to create their own unique success story. Her clients include: John Lewis Partnership, European Broadcasting Union, First Direct, Funkwerk IT (UK), The National Portrait Gallery, YFM Group, The Pensions Trust, The Musgrave Group and Twinings UK Margaret Parkin is also a popular, highly entertaining and engaging public speaker. She has addressed conferences, events and organisations around the world - including The American Society for Training and Development, BBC Preput conference (Budapest), La Caixa Bank (Barcelona) The Chartered Management Institute, The Chartered Institute of Personnel and Development and the Institute of Leadership and Management. Her articles are regularly featured in professional journals, including People Management and Training Zone. She also tells lots of stories! Find out more about Margaret's work at www.success-stories.co.uk Klappentext A concise guide to using stories, anecdotes, metaphors and poety in training and development, Tales for Trainers is packed with ideas to give training more impact. Beginning by setting the use of stories in learning on a sound theoretical footing, the book goes on to include sample stories that trainers can use to read out loud. The author provides 50 tales that will immediately help trainers, managers, educators and coaches to reinforce key messages or stimulate fresh thinking.Proven to work in a variety or training environments, the stories range from ones written specifically by the author to carefully selected extracts from literature. They both work brilliantly as an aid to learning. The book also includes a detailed matrix to show which tales can be effectively used to promote particular actions or concepts. Online supporting resources include audio clips of stories illustrating the benefits of using storytelling in a business context. Zusammenfassung Tales for Trainers is an introduction to using stories! anecdotes! metaphors and poetry to give training programmes more impact. It includes 50 tales that trainers can use in a variety of training such as communication! leadership! and problem-solving. Inhaltsverzeichnis Part 1 The Story So Far... 1. Once Upon a Time... Storytelling traditions 7; Who were the storyteller? 9; Storytelling today 10; Who are the storytellers today? 11; The purpose of stories 12; The purpose of metaphor 15; The purpose of myth 172. Stories for Learning Is storytelling still valid? 21; Stories and the learning process 22; Concretizing 23; Assimilation 23; Structurizing 24; Metaphors and learning 25; Myths and learning 28; The hidden message of stories 32; Story and memory 35; Story and unconcious learning 403. The Right Time and PlaceWhose story is it anyway? 43; When can you tell stories? 464. It's the Way You Tell ThemGaining rapport with your audience 61; What style of story? 63; Using the tone of your voice 63; The pace of your voice 66; The volume of your voice 67; Non-verbal communication 68; Body poture 68; Eyes contact 70; Gestures 70; Creating 'anchors' for impact 70; Involving the group 73 Part 2 Now Read On The Tales How to Use the Tales 1. '... And I'm Not Joking!' 2. The Tube of Toothpaste 3. What the Sl...
