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New Realities, New Opportunities!There's no denying it: the old economy is shattered, and GONE FOREVER. It's never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. Consumers have the power, ordinary products and services aren't tolerated, money is spent with caution, sellers are scrutinized, and business success is earned not given. This is not the economy that you once knew. This is The New Economy. And, who better than "Millionaire Maker" Dan Kennedy to show you how to succeed in it?
Kennedy covers:
- The Key Decision required for success by The New Economy
- What Commonly-Held Belief About Business YOU MUST REJECT
- How to avoid the destruction of and profit from the "No Boundaries" New Economy
- The #1 Demand of New Economy Customers: how to adapt, to profit from it
- The Power of PRACTICAL Creativity: How to build a better business by borrowing the best pieces 'n parts of others'
- Four Power-Positioning Strategies for extreme marketplace advantage
- Strategies for profitable Networking, Strategic Alliances and Joint Ventures (the New Capital of The New Economy)
- Six Mandatory Entrepreneurial Competencies for The New Economy
- Six Paths to IMMEDIATE Sales & Marketing Breakthroughs
- Four Myths about Selling that sabotage entrepreneurs
- How successful entrepreneur overcome isolation and loneliness, create productive association
- THE Worst Number in Business-and how to protect yourself from it
- Five Keys To MCF: Multiplied Cash Flow
- Warning: How Your Own Employees Secretly Sabotage Your Marketing
- Three Strategies for Building Your Own "Ultimate Promotional Platform"
- What The New Economy Punishes most viciously and rewards most generously
FREE - Glazer-Kennedy University Webinar Series
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FREE - Income Explosion Guide & CD
About the author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Summary
Takes business owners from recession warriors to new economy entrepreneurs. Suitable for entrepreneurs who are faced with a crashing economy and a fickle market, this title uncovers new opportunities, revealing new requirements, and restoring time-honored business principles, and steers entrepreneurs in the right direction - toward success.
