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Informationen zum Autor McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Klappentext The Right Phrase for Every Situation . . . Every Time! Clearly crafted company announcements-both internal and external-are critically important for your company's day-to-day operations. Perfect Phrases for Writing Company Announcements has hundreds of ready-to-use phrases suitable for any announcement, regardless of the situation or scenario. Learn the most effective language for:Describing new products and servicesExplaining hiring proceduresDetailing a new strategic focusAnnouncing relocation or expansionArticulating mergers and strategic partnerships Zusammenfassung Whether it's making a sale! managing a business! or handling any tough scenario! this book presents the tools for effective communication in different situations. Inhaltsverzeichnis Acknowledgments Introduction Part One Sharing Information: The Whys and Hows Chapter 1: Your Message Media Choices Internal Announcements External Announcements Promotional Writing Basics E-Mail Basics Blogging, Facebooking, Twittering . . . Words Are Forever What Works for You? Chapter 2: Style Target Your Audience Pinpoint Your Message Get the Phrase Out! Image Matters What's Your Style? Part Two The Perfect Phrase Chapter 3: Company News Newsletters Press Releases New Customer Service Initiatives New Products New Services Announcements to Investors Chapter 4: Customer Care and Events New Online Features Special Sales Contests Event Announcements and Invitations Conferences Free Consultations Online Feedback Forums Product Recalls Chapter 5: Announcing Transitions to the Public Renovations Closing / Moving / Adding Locations New Management New Partners Mergers and Acquisitions Chapter 6: Internal Announcements to Inform and Inspire Message of the Day / Week / Month Internal Newsletters Encouraging Wellness Company Incentives Congratulations to the Team Training Opportunities Conferences and Expos Company Events Chapter 7: Other Important Internal Announcements Restructuring / Reorganization Changes in Policy Cyberspace Policies Raising Morale in Tough Times Layoffs Workplace Safety Performance Reviews and Feedback Customer Service Reminders Chapter 8: Personnel Announcements Now Hiring New Management New Team Members Promotions Chapter 9: Reaching Out Opinion Polls Links and Affiliate Programs Working Together Participating in Your Community Seeking Testimonials Chapter 10: Purpose-Specific Nonprofit Membership Drives Fund-Raising / Requests for Donations Requests for Volunteers Engaging the "Next Generation" Great Voices to Inspire Chapter 11: Thank You! Thank You for Your Business Thank You for Your Dedication Thank You for Your Donation Thank You for Referrals Part Three Writing Your Perfect Phrases Chapter 12: Your Perfect Phrases Have You Made Some Perfect Notes? What Makes a Phrase Perfect? A Perfect Brainstorm A Perfect Buddy Six More Perfect Phrase Tips Perfect! Chapter 13: Write On! Six Steps to Good Writing Perfect Structure The Top Five Grammar Flubs Translation Flubs Grammar-Check, Spell-Check, and Human-Check Conclusion Resources ...
