Fr. 71.50

The American Television Industry

English · Paperback / Softback

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Informationen zum Autor Michael Curtin is the Duncan and Suzanne Mellichamp Professor of Film and Media Studies with affiliated appointments in Global Studies and East Asian Languages and Cultural Studies at the University of California, Santa Barbara, USA. He is the author of Redeeming the Wasteland: Television Documentary and Cold War Politics (Rutgers, 1996) and Playing to the World's Largest Audience: The Globalization of Chinese Film and TV (2008), and the co-editor, with Lynn Spigel, of 'The Revolution Wasn't Televised: Sixties Television and Social Conflict' (1997) and, with Richard Ohmann, Gage Averill, David Shumway and Elizabeth Traube, of 'Making and Selling Culture' (1996). Klappentext The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends. Zusammenfassung The American Television Industry offers a concise and accessible introduction to TV production! programming! advertising! and distribution in the United States. The authors outline how programs are made and marketed! and furthermore provide an insightful overview of key players! practices! and future trends. Inhaltsverzeichnis Introduction.- 1 Key Players.- 2 Audiences and Advertising.- 3 Television Programming.- 4 Making TV on the Broadcast Networks.- 5 Branded Cable Networks.- 6 The New Economies of TV Information.- Conclusion.- Bibliography.- Index.

Product details

Authors Dr. Michael Curtin, Michael Curtin, Michael Shattuc Curtin, Jane Shattuc
Assisted by Michael Curtin (Editor), Paul Mcdonald (Editor), Alisa Perren (Editor), Yannis Tzioumakis (Editor)
Publisher British Film Institute
 
Languages English
Product format Paperback / Softback
Released 11.11.2009
 
EAN 9781844573370
ISBN 978-1-84457-337-0
No. of pages 208
Series International Screen Industries
International Screen Industrie
International Screen Industries
International Screen Industrie
Subjects Humanities, art, music > Art > Theatre, ballet
Social sciences, law, business > Media, communication > Media science

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