Content Preparation Guidelines for the Web and Information Appliances - Cross-Cultural Comparisons

Zusatztext "... the authors' work really shines in its part-by-part breakdown of what U.S. versus Chinese users like to see when considering the purchase of an electronic product ... Practitioners will enjoy the clear! practical advice on making product descriptions and c-commerce Web sites culturally appropriate! while academics will appreciate the solid methodology and use of theory to arrive at useful advice for constructing these sites."-Nicole St. Germaine-McDaniel in Technical Communication ? Volume 58! Number 2! May 2011 Informationen zum Autor Huafei Liao, Yinni Guo, April Savoy, Gavriel Salvendy Klappentext Traditionally, human aspects of computing have been assessed by evaluation methods that determine how well the system is designed for productive use. However, providing a solid foundation for designing content is also essential for creating effective web and information appliance-based operations. Focusing on these applications, this book presents a cross-cultural comparison and fundamental review of the theory and utility of content preparation. Based on four major factor analysis studies involving over 1200 participants in the U.S. and China, the text provides guidelines for the design of content for the African American population, the Caucasian population, and the Chinese population. Zusammenfassung Content preparation is an integral part of the usability equation: it answers the question of what information is needed for effective decision making. This title provides a theoretical foundation and operational tools to effectively prepare content so that users are able to make correct decisions regarding the purchase of goods and services. Inhaltsverzeichnis Overview of Content Preparation. Background Literature. Factor Structure of Content Preparation. Cross-Cultural Comparison of Content Preparation. Guidelines for Content Preparation.

Product details

• Authors: Yinni Guo, Yinni (Purdue University Guo, Guo Yinni, Huafei Liao, Huafei (Bechtel Power Corporation Liao, Huafei Guo Liao, Liao Huafei, Gavriel Salvendy, Gavriel (Purdue University Salvendy, April Savoy, April (Marietta Savoy, Savoy April
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 11.11.2009
• EAN: 9781420067774
• ISBN: 978-1-4200-6777-4
• No. of pages: 192
• Series: Human Factors and Ergonomics; Human Factors and Ergonomics
• Subjects: Guides; Humanities, art, music > Art > Interior design, design; Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks; TECHNOLOGY & ENGINEERING / Industrial Engineering, TECHNOLOGY & ENGINEERING / Industrial Health & Safety, environmental science, engineering & technology, Engineering: general, COMPUTERS / Human-Computer Interaction (HCI), Environmental science, engineering and technology, Ergonomics