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Klappentext Moves beyond the narrow, prescriptive focus on the 'how' employed by other textbooks, and places equal emphasis on the 'why' - all the time considering the role of enterprise, entrepreneurship and small business in the world we live in. Zusammenfassung Moves beyond the narrow, prescriptive focus on the 'how' employed by other textbooks, and places equal emphasis on the 'why' - all the time considering the role of enterprise, entrepreneurship and small business in the world we live in. Inhaltsverzeichnis PART ONE: STUDYING ENTERPRISE, ENTREPRENEURSHIP AND SMALL BUSINESS Introduction Studying Enterprise What, Where, When, Who and How? PART TWO: INSIDE ENTERPRISE Entrepreneuring Firms, Organizations and the Entrepreneur Entrepreneuring Explanations of the Entrepreneurial Self Managing Smaller/Entrepreneurial Enterprises Working in Smaller/Entrepreneurial Enterprises Entrepreneuring in the Corporate Environment Reflecting on Practice Finance, Marketing and Networking, Strategy and Growth PART THREE: OUTSIDE ENTERPRISE Economic Contexts of Enterprise Social Contexts of Enterprise Cultural Centrality, Diversity and Marginality Political Contexts of Enterprise Governments and Smaller Enterprise Conclusion
List of contents
PART ONE: STUDYING ENTERPRISE, ENTREPRENEURSHIP AND SMALL BUSINESS
Introduction
Studying Enterprise
What, Where, When, Who and How?
PART TWO: INSIDE ENTERPRISE
Entrepreneuring
Firms, Organizations and the Entrepreneur
Entrepreneuring
Explanations of the Entrepreneurial Self
Managing Smaller/Entrepreneurial Enterprises
Working in Smaller/Entrepreneurial Enterprises
Entrepreneuring in the Corporate Environment
Reflecting on Practice
Finance, Marketing and Networking, Strategy and Growth
PART THREE: OUTSIDE ENTERPRISE
Economic Contexts of Enterprise
Social Contexts of Enterprise
Cultural Centrality, Diversity and Marginality
Political Contexts of Enterprise
Governments and Smaller Enterprise
Conclusion
Report
A thoughtful and reflective account of "enterprise", offering meaningful and contextualized knowledge to students at all levels, written in a style that is as engaging as it is informative - and peppered with unobtrusive dry wit
Professor Sara Carter, OBE
Hunter Centre for Entrepreneurship, University of Strathclyde
This textbook is a breath of fresh air...Enterprise, Entrepreneurship and Small Business is not just another textbook on small businesses. A closer look reveals that this is a guide for understanding the differend angles from which entrepreneuring is experienced...clarity and richness of content are only two of the reasonswhy students and experts of enterprise alike will enjoy this rewarding book...Down understands his audience and writes for them, with relevant concepts and dialogical style. Enterprise, Entrepreneurship and Small Business is a beautifully crafted book, with strong narrative power and pristine clarity, and yet it is essentially a textbook, and a good one
Angelo P. Bisignano
The International Journal of Entrepreneurship and Innovation
