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Informationen zum Autor Mark Johnson is cofounder and Chairman of Innosight, a strategic innovation consulting and investing company with offices in Massachusetts, Singapore, and India. He has consulted to Global 1000 and start-up companies in a wide range of industries. Klappentext Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new markets Or, simply put, how they can seize the white space. Zusammenfassung Business model innovators have reshaped entire sectors - including retail! aviation! and media - and redistributed billions of dollars of value. With road-tested frameworks! analytics! and diagnostics! this book gives executives what they need to reshape their businesses and achieve transformative growth. Inhaltsverzeichnis Table of ContentsForeword AcknowledgmentsSECTION I: A NEW MODEL FOR GROWTH AND RENEWAL 1 The White Space and Business Model Innovation 2 The Four-Box Business Model Framework SECTION II: WHEN NEW BUSINESS MODELS ARE NEEDED 3 The White Space Within: Transforming Existing Markets 4 The White Space Beyond: Creating New Markets 5 The White Space Between: Dealing with Industry Discontinuity SECTION III: BUSINESS MODEL INNOVATION AS A REPEATABLE PROCESS 6 Designing a New Business Model 7 Implementation 8 Overcoming Incumbent Challenges Epilogue
