America in JeruSALEm - Globalization, National Identity, and Israeli Advertising

Informationen zum Autor Anat First, Eli Avraham Klappentext America in JeruSALEm develops a model that demonstrates the process of Americanization versus national identity in small countries toward the end of the twentieth century and the beginning of the twenty-first, using advertisements to understand this process. The authors present Israel as a test case because it is trying to maintain a new Israeli culture, a Jewish tradition, and a unique language-Hebrew-against the background of an ongoing national conflict. Inhaltsverzeichnis Chapter 1 Introduction Chapter 2 Chapter 1. Globalization, Americanization, Advertising, and Israeli Society Chapter 3 Chapter 2. The National Sphere Chapter 4 Chapter 3. The Geographical Sphere Chapter 5 Chapter 4. The Capitalist-Economic Sphere Chapter 6 Chapter 5. The Cultural Sphere Chapter 7 Chapter 6. National Identity, Advertising, and Patriotism during Crisis Chapter 8 Chapter 7. Conclusions

Product details

• Authors: Eli Avraham, Avraham Eli, Anat First, Anat/ Avraham First, First Anat
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 30.10.2009
• EAN: 9780739133255
• ISBN: 978-0-7391-3325-5
• No. of pages: 138
• Dimensions: 165 mm x 241 mm x 13 mm
• Subjects: Social sciences, law, business > Political science > Political science and political education; Israel, Globalization, POLITICAL SCIENCE / Globalization, BUSINESS & ECONOMICS / Marketing / General, POLITICAL SCIENCE / International Relations / General, SOCIAL SCIENCE / Media Studies, POLITICAL SCIENCE / World / Middle Eastern, BUSINESS & ECONOMICS / Sales & Selling / General, International Relations, Sales & marketing, Sales and marketing, Advertising & Society, Media studies: advertising and society