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Informationen zum Autor Since 1999, Liana "Li" Evans has been active full-time in the search marketing arena, becoming well-versed in all avenues of social media and search marketing. Li runs the Search Marketing Gurus blog and is the director of social media for Serengeti Communications , a Washington, DC-based online marketing firm that focuses on building social media strategies for companies and training companies to bring online marketing in-house . Li has led the SEO strategy for an Internet Retailer 500 company, and was the SEO and social media architect for a Fortune 500 multi-million page entertainment Web site. As a database designer and programmer since 1992, Liana has developed technical expertise in dealing with large-scale retail sites and their dynamic natures. She holds degrees in both public relations and information technology, which lend well to working with client strategies in social media and search marketing. Li speaks and trains social media and SEO at Search Engine Strategies and other industry conferences. Klappentext For marketers, social media marketing and optimization offer immense new opportunities. Using these breakthrough techniques, companies can deepen relationships with their best customers, and extend their reach as never before. In this powerful, practical book, one of the world's leading social media marketing experts shows exactly how to leverage social media marketing in your company. Author Li Evans is one of the few individuals with more than a decade of experience in search and social marketing; she currently hosts the popular Search Marketing Gurus blog. In this book, she drills down into the fine points of establishing the right social media strategy for any company - and making it work. Marketers will discover proven techniques for setting social media marketing goals; understanding their audiences; entering the conversation; managing "negativity" and legal concerns; listening to what online communities are saying; building trust and readership; recognizing what's working and what isn't; protecting the consistency of branding and messaging; integrating social media into broader online and search marketing initiatives; and much more. Twitter, Facebook, YouTube, LinkedIn and beyond: powerful new social marketing solutions for companies of every size, in every industry Deeper, more useful coverage of social media strategy than any other book: a complete reference, tutorial, and hands-on action guide, all in one By Li Evans, one of the worldwide Social Marketing Optimization (SMO) community's leading voices Zusammenfassung Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing ...
