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Informationen zum Autor MARIN MARINOV is Professor of International Business and Management at the University of Gloucestershire, UK. He has held a number of professorial appointments worldwide, including Germany, Sweden, Denmark, Bulgaria, USA, Finland, France, Portugal, China and Spain. His research encompasses internationalization of businesses, multinational corporations, business development in emerging markets, business policy and strategy, and research in curricula development for business education. He has publishedeight books, numerous chapters and more than sixty articles in refereed academic journals. SVETLA MARINOVA is Associate Professor of International Business at the Aalborg University in Denmark. She has taught and conducted research in many countries on both sides of the Atlantic and in Asia. Her research interests include business internationalization and the role of institutions, strategy of multinational firms from emerging markets, and changes in management and marketing of firms. Dr. Marinova has published four books, numerous chapters, and papers in refereed academic journals. Klappentext Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them. This book provides insight into the way in which businesses function with a comprehensive overview of the major aspects involved. Zusammenfassung Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them. This book provides insight into the way in which businesses function with a comprehensive overview of the major aspects involved. Inhaltsverzeichnis Introduction The Changing Nature of Doing Business in Transition Economies Grading up or Fading out? The Elusive Destiny of 'Psychic Market Proximity Seeking Subsidiaries' in Central and Eastern Europe Globalizing Brands? Brand Strategies of Western Multinational Corporations in Central and Eastern Europe Transformation of the Estonian Banking System: From Uncertainty to Stability Kissing the Frog: The Changing Nature of Doing Business in Romania Investing in a Transition Economy: Motives and Modes of FDI in Poland The Changing Investment Climate in South Eastern Europe EU Enlargement and Inward FDI in Central Europe: An Evolutionary Game Approach The Changing Russian Economy: Export Channel Strategies of Japanese Companies...
List of contents
Introduction The Changing Nature of Doing Business in Transition Economies Grading up or Fading out? The Elusive Destiny of 'Psychic Market Proximity Seeking Subsidiaries' in Central and Eastern Europe Globalizing Brands? Brand Strategies of Western Multinational Corporations in Central and Eastern Europe Transformation of the Estonian Banking System: From Uncertainty to Stability Kissing the Frog: The Changing Nature of Doing Business in Romania Investing in a Transition Economy: Motives and Modes of FDI in Poland The Changing Investment Climate in South Eastern Europe EU Enlargement and Inward FDI in Central Europe: An Evolutionary Game Approach The Changing Russian Economy: Export Channel Strategies of Japanese Companies
