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Informationen zum Autor By Laura Augenti Klappentext Everything you need to know to build and run a successful personal trainer business from your home. Making money from exercise may seem like a pipe dream, but in fact physical fitness is fast becoming one of the world's hottest new professional fields. In How to Start a Home-Based Personal Trainer Business, a leading personal trainer gives you all the tools and success strategies you need to launch and grow your business. Laura Augenti covers everything from writing a business plan, setting prices, and marketing, to safety, choosing equipment, and arranging your space. She provides indispensable guidance on legal and ethical issues, targeting niches such as yoga and Pilates, and on becoming and staying profitable-as well as how to use the Internet to develop your business. The book also includes helpful forms and checklists, including: Sample training agreementEquipment maintenance checklistMonthly budget formPersonal training logWaiver & release form Zusammenfassung Readers will learn how to get started! develop a service manual! screen clients! serve customers! learn from the competition! and set up a home office-as well as how to use the Internet to develop one's business. Inhaltsverzeichnis All How to Start a Home-Based Business books include: 1. So You Want to Start a Personal Trainer Business?2. Envisioning the Business3. What You Need in Your Home Office4. Writing a business plan5. Getting Started 6. Financial Planning (including pricing goods and services)7. Financial Management8. Taxes and Record Keeping9. Legal and Ethical Issues10. Marketing Your Business11. The Internet and E-commerce12. Business Endgame: Stay Small! Grow! or Sell13. Training and CertificationAppendix:* Web Resources* Organizations* Trade Shows* Educational Resources* Other Useful Information
