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Informationen zum Autor About the Author Hollis Thomases, award-winning founder of Web Ad.vantage (www.webadvantage.net) and a leading expert in Internet marketing and social media, has helped Check Point Software, the Starlight Children's Foundation, Visit Baltimore, and others in the health, retail, nonprofit, and government sectors develop and implement successful social media and online marketing strategies. She authors a ClickZ column and is a frequent conference speaker and presenter at key industry events such as Search Engine Strategies, American Marketing Association, the Public Relations Society of America, and others. Follow Hollis's tweets at www.twitter.com/hollisthomases . Klappentext The complete guide to a successful Twitter marketing campaignTwitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.* Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN* This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise* The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy* Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign* The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis managementTwitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time! Zusammenfassung The complete guide to a successful Twitter marketing campaignTwitter is a microblogging service that's changing the way we communicate. Inhaltsverzeichnis Foreword xix Introduction xxi Part I Get to Know Twitter 1 Chapter 1 Understand Twitter 3 Twitter History and Definitions 4 Twitter's Technology 10 Twitter's Rapid Ascent 14 Twitter's Financial Future 16 What Makes Tweeps Tick? 17 Twitter's Culture 33 The Main Points 37 Chapter 2 Who's Using Twitter for What? 39 Demographics 40 Individual Users 43 Bots, Games, and Memes 56 Small and Home-Based Businesses 60 Not-for-Profits: Charities, Causes, the Arts, Houses of Worship, and Associations 62 Academia and Higher Education 63 Government 64 Marketing, Advertising, Public Relations, and Communications Professionals 65 Media Outlets 67 Sports and Entertainment 70 Corporations and Brands 72 The Main Points 85 Chapter 3 Twitter, the Multipurpose Platform 87 What Twitter Can Accomplish 88 Key Questions to Consider for Branding 119 The Main Points 125 Part II Month 1: Master Twitter Fundamentals 127 Chapter 4 Week 1: Get on Twitter 129 Monday: Create an Account 130 Tuesday: Find People to Follow 147 Wednesday: Learn Twitter Lingo 153 Thursday: Access ...
