Fr. 26.50

Foreign market entry and culture

English · Paperback / Softback

Shipping usually within 1 to 2 weeks (title will be printed to order)

Description

Read more

Seminar paper from the year 2008 in the subject Business economics - Miscellaneous, grade: 1,3, University of Aarhus, course: Culture and International Business, language: English, abstract: Going abroad is nowadays much more easy due to the continuous globalization process with lower transportation costs and immediate information exchange. Especially during the last decades firms have increasingly committed themselves to global markets in order to exploit cost advantages through lower labour costs or in order to follow the demand for their products (Barkema et al. 1996:164). A firm seeking to perform in a foreign market by establishing a business function (e.g. production management, distribution) has to choose the best mode of entry which is very relevant for the success of foreign operations and therefor an important issue. But foreign market entry does not come along without any costs especialy in cultural distant countries. The impact of differences in national culture, measured as cultural distance between the home country of Multinational Enterprises (MNEs) and the country of operation is a very important issue and therefor worth to examine.The main questions the paper tries to answer is: In which ways does culture matter in the internationalization process of a firm? How does culture affect the choice of market entry and which problems arise due to cultural differneces? Which impediments regarding culture have firms to deal with when going to China?

About the author

Thomas Wagner, 1955 in Mannheim. Studium der Germanistik und Philosophie in Heidelberg und Brighton, Sussex. Seit 1991 Redakteur für Bildende Kunst der FAZ, seit 1997 auch zuständig für Design. Honorarprofessor für Kunstwissenschaft und Kunstkritik an der Akademie der Bildenden Künste in Nürnberg.

Product details

Authors Thomas Wagner
Publisher Grin Verlag
 
Languages English
Product format Paperback / Softback
Released 08.12.2010
 
EAN 9783640384167
ISBN 978-3-640-38416-7
No. of pages 24
Dimensions 148 mm x 210 mm x 2 mm
Weight 51 g
Series Akademische Schriftenreihe
Akademische Schriftenreihe, Bd. V126904
Akademische Schriftenreihe
Akademische Schriftenreihe Bd. V126904
Subject Social sciences, law, business > Business > Miscellaneous

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Write a review

Thumbs up or thumbs down? Write your own review.

For messages to CeDe.ch please use the contact form.

The input fields marked * are obligatory

By submitting this form you agree to our data privacy statement.