Sales Training Basics

Sales Training Basics recognizes the need to focus on top-line revenue through proven and cutting-edge techniques for improving sales team performance. This book offers practical and field-tested advice on designing programs that provide the right activities and techniques for the often-challenging value-focused sales audience. In addition, time-saving sales training pathways are offered on the use of technology. The book also shows readers how to align learning and training programs to organizational goals.

About the author

Angela Siegfried, CPLP, is the performance improvement director for Allied Insurance (a Nationwide Company) who directs training activities for the entire Allied Insurance sales force.

Summary

Sales people are often a breed apart; being their trainer is an ambitious, but rewarding challenge. Founded in the competencies of world-class selling, this title approaches training sales people with a different strategy - effective, results driven training that closes sales.

Product details

• Authors: Michelle M. Harrison, Renie Mcclay, Tim Ohai, Angela Siegfried
• Assisted by: Angela Siegfried (Editor)
• Publisher: Astd
• Languages: English
• Product format: Paperback / Softback
• Released: 01.02.2010
• EAN: 9781562866761
• ISBN: 978-1-56286-676-1
• No. of pages: 200
• Dimensions: 190 mm x 239 mm x 18 mm
• Weight: 461 g
• Series: ASTD Training Basics; ASTD Training Basics Series; ASTD Training Basics
• Subject: Social sciences, law, business > Business > Advertising, marketing