David Jobber - Principles and Practice of Marketing

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Fr. 85.00

David Jobber

Principles and Practice of Marketing

English · Paperback / Softback

Shipping usually within 3 to 5 weeks

Description

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Sets the benchmark for achievement in introductory marketing courses. This book offers a contemporary perspective on marketing, with the latest digital developments and both ethical and economic accountability.

Product details

Authors David Jobber
Publisher Mcgraw Hill Academic
 
Languages English
Product format Paperback / Softback
Released 01.12.2009
 
EAN 9780077123307
ISBN 978-0-07-712330-7
Dimensions 195 mm x 264 mm x 35 mm
Subjects Social sciences, law, business > Business

Marketing

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