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Informationen zum Autor edited by Purnima Bose, Laura E. Lyons, afterword by Christopher Newfield Klappentext This book examines the stories that corporations tell about themselves-and explores the powerful influence of corporations in the transformation of cultural and social life. Six case studies draw on CEO memoirs, annual reports, management manuals, advertising campaigns, and other sources to analyze the self-representations and rhetorical maneuvers that corporations use to obscure the full extent of their power. Images of corporate character and responsibility are intertwined with the changes in local economy, politics, and culture wrought by globalization and neoliberalism. The contributors to this volume describe the effects of specific corporate practices on individuals and communities and how activists and academics are responding to labor and environmental abuses. Zusammenfassung Examines the stories that corporations tell about themselves - and explores the powerful influence of corporations in the transformation of cultural and social life. Inhaltsverzeichnis Contents Acknowledgments Introduction: Toward a Critical Corporate Studies \ Purnima Bose and Laura E. Lyons 1. General Electric, Corporate Personhood, and the Emergence of the Professional Manager \ Purnima Bose 2. Dole, Hawai'i, and the Question of Land under Globalization \ Laura E. Lyons 3. "To Build a Better World": Bechtel, a Family Company \ Heather Zwicker 4. Diamonds, IDBism, and De Beers \ Barbara Harlow 5. Necessity and Desire: Water and Coca-Cola in India \ S. Shankar 6. Mind Your Own Business: Cisco Systems in the Power/Knowledge Network \ John Zuern Afterword \ Christopher Newfield Contributors Index
