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Shows how related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. This book demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements.
List of contents
Market Opportunity and Segmentation -- the Diverse Role of Studios and Networks; Intellectual Property Assets: The Business of Creating, Protecting, Marketing and Communicating an Idea; Financing Production: Networks and Studios as Venture Capitalists; Phases of Production and Key Financial Issues in Talent Agreements (e.g., Director, Actor, Writer); Theatrical Distribution; The Home Video Business and DVD Distribution; Television Distribution; Internet Distribution, Downloads and Mobile Phone Applications- A New Paradigm; Ancillary Markets Distribution--Hotels, Airlines, Pay-Per-View, etc.; Merchandising -- Product Licensing, Promotional Partners, and Other Franchise Revenues; Marketing and Its Symbiotic Role Across the Distribution Chain; Making Money?Net Profits and Hollywood Accounting
