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Informationen zum Autor Cindy Krum is the CEO and Founder of Rank-Mobile! LLC! based in Denver! CO. She brings fresh and creative ideas to her clients! speaking at national and international trade events about mobile web marketing! social network marketing and international SEO. Cindy is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are! published by Que Publishing! and hosts a weekly radio show about mobile marketing called Mobile Presence. She writes for industry publications! and has been published in Website Magazine! Advertising & Marketing Review! Search Engine Land! ODG Intelligence! and quoted by many respected publications including PC World! Internet Retailer! TechWorld! Direct Magazine and Search Marketing Standard. Cindy also served as the co-chair of the SEMPO Emerging Technologies Mobile Web Task Force! and is an active member of the search community. She is passionate about bringing creative online marketing solutions to clients! and working with clients to develop high level! integrated mobile marketing strategies. Klappentext This book will provide readers with enough knowledge to guide their mobile marketing strategy! even if they don't have a prior deep understanding of all the technologies involved. It will focus on how mobile marketing can work with other marketing initiatives to provide an integrated! consistent marketing message! to build brand awareness and customer loyalty. The analysis and understanding presented will give marketers enough information to create innovative engagement strategies! allowing them to break ground and set the standards in this new marketing channel Zusammenfassung This cutting-edge book provides an in-depth look at how companies can effectively leverage mobile marketing. It offers strategy! tactics! and analysis that will help marketing professionals determine what type of mobile engagement will be right for their customers. Inhaltsverzeichnis 69883820 ...
