Roy Rogers: Non Ce Futuro Se Non Hai Una Vera Storia / There Is No Future If You Do Not Have a Real History

Rich illustrations and texts present the story of the first business to produce denim clothing in Italy. The Manifatture 7 Bell, under the brand Roy Rogers, developed new marketing and publicity strategies for their product, inevitably linked to the stars and stripes, that brought together a host of recognizable symbols. This work can be read not only as a history of society, style and advertising, but also as a history of market strategy. Italian text.

Product details

• Authors: Maurizio Naldini
• Publisher: Edizioni Polistampa
• Languages: English
• Product format: Hardback
• Released: 01.01.2008
• EAN: 9788856400489
• ISBN: 978-88-564-0048-9
• No. of pages: 176
• Subject: Humanities, art, music > Art > Art history