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The feminisation of public relations - Why males avoid the profession

English · Paperback / Softback

Description

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There I was: a lone male among more than 30 females.
Then it suddenly hit me. I was an oddity a male in
a female profession, public relations. Women
outnumber men three to one, and the figure is
increasing. But why is this happening? This landmark
study focuses on the PR profession in Australia (and
includes data from other countries). With surveys,
interviews and focus groups of students at four
universities and communicators from all areas of the
profession, this work considers what the long-term
effects of this global trend might be.

About the author

Greg Smith kündigte im Frühjahr 2012 bei Goldman Sachs, wo er zuletzt Leiter der Abteilung US-Aktienderivate in Europa, dem Nahen Osten und Afrika war. Smith ist in Johannesburg, Südafrika, geboren und aufgewachsen. Er schloss sein Wirtschaftsstudium an der Stanford University ab und nahm 2001 eine Stelle bei Goldman Sachs an. Zehn Jahre lang war er in der Firmenzentrale in New York tätig, bevor er 2011 nach London versetzt wurde. Zurzeit lebt er in New York.

Product details

Authors Greg Smith
Publisher VDM Verlag Dr. Müller
 
Languages English
Product format Paperback / Softback
Released 12.06.2009
 
EAN 9783639164756
ISBN 978-3-639-16475-6
No. of pages 220
Subject Social sciences, law, business > Social sciences (general)

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