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Informationen zum Autor Tom Ralser , founder of Capital Strategists Group, LLC, has worked with hundreds of organizations in forty-eight states. He has over eighteen years of experience working with organizations seeking his financial know-how and analytical skills. He holds the prestigious Chartered Financial Analyst (CFA) designation and applies his skills to the challenging task of investment justification in the nonprofit world. Klappentext Praise for ROI for Nonprofits: The New Key to Sustainability "Tom Ralser has managed to condense his years of experience as an educator, lecturer, and consultant into a wonderful book filled with lessons learned, real-world situations and sound business approaches. This is bound to become a desk reference for many nonprofit executives." -- Patricia J. Kota, RN, MSPL , Chief Executive Officer, Coastal Medical Access Project "We have done logic models, SMART goals, and outcome measures for years. But after completing the OVP analysis, our staff and board members' enthusiasm for the mission increased, as they saw the significant economic value we contribute to our community each year. The OVP tool helps us make a compelling case for support that resonates with local donors and supporters beyond emotional appeals." -- Marina Sampanes Peed , President and Executive Director, The IMPACT! Group "Tom Ralser's groundbreaking book ROI for Nonprofits is THE new guidebook for not-for-profit organizations serious about success." -- Bob Johnson , President, Smart Funding Plus, LLC Written by Tom Ralser--a CFA uniquely qualified to apply ROI methodologies to the nonprofit sector-- ROI for Nonprofits: The New Key to Sustainability offers immediately useful concepts that accentuate, enhance, and augment solid fundraising and represents a major change in how to capitalize on the motivations of those who are likely to invest in your organization. Zusammenfassung The realities of today's economic environment have required that nonprofits! and those that raise money for them! make their case for support as strong as possible. Warm and fuzzy appeals that tug at the heart strings have met with limited success. Assuming that funding targets intuitively know the value of the good work being done is unrealistic. Inhaltsverzeichnis Foreword. Preface. Introduction. About the Author. PART ONE Why ROI? CHAPTER 1 Demystifying the Status Quo. They're Big and In Business. Facts Are Facts. They're Everywhere. They Are Different. CHAPTER 2 The Changing Philanthropic Environment. Dead Economists and Nonprofits. Three Paradigm Shifts. The Leverage of Investors. The Evolving Landscape. An Unlevel Playing Field. CHAPTER 3 Organizational Reluctance. Learning from the For-Profit World. Five Classic Fundraising Misconceptions. More on "People Give to People Not Causes". More on "Nonprofit Can't Be Run Like a Business". Success Leaves Clues. Fear of "Putting Your Mission Up for Sale". CHAPTER 4 Organizational Change. Moving to an Investment-Based Mindset. Nonprofit vs. For-Profit Models. Moving Up the Motivational Pyramid. CHAPTER 5 Organizational Value/Nonprofit ROI. Beyond Logic Models-Moving from Outcomes to Outcome Value. The Silver Bullet Syndrome. Defining ROI. Valuing Values. The Value of Expected Value. CHAPTER 6 Introducing the Organizational Value Proposition®. Market Pull. It's the Economy, Stupid! Revisited. Overcoming the Pushback. Structural Obstacles. Intended Uses. PART TWO ROI Foundations and Techniques. CHAPTER 7 Building an OVP® for Your Organiz...
