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Informationen zum Autor Dr. Reynold Levy has been the President of Lincoln Center for the Performing Arts since 2002. His leadership at Lincoln Center continues a distinguished career of public service in which he has served as President of the International Rescue Committee; the Senior Officer of AT&T in charge of government relations; President of the AT&T Foundation; Executive Director of the 92nd Street Y; and Staff Director of the Task Force on the New York City Fiscal Crisis. He writes and speaks widely about philanthropy, the performing arts, humanitarian causes and issues, and the leadership and management of nonprofit institutions. Klappentext Praise for Yours for the Asking: An Indispensable Guide to Fundraising and Management "Reynold Levy is a master at persuading people to give money--lots of money--to worthy causes. Now he shares his wisdom with us all--and at a bargain price!" -- Tom Brokaw "Ren Levy is the master of his trade. He can squeeze big dollars out of a stone and he tells here just how to do it. Anyone raising money for a good cause must read this book!" -- John C. Whitehead , former Co-Chairman and Senior Partner of Goldman Sachs and former United States Deputy Secretary of State "Ren Levy has written the definitive handbook on fundraising. It should be required reading for boards of directors and senior staff of nonprofit organizations. The lessons learned from Ren's broad experience are equally relevant to corporate executives as they endeavor to establish and strengthen customer relationships." -- Indra Nooyi , Chairman and CEO, PepsiCo "I have raised money for a living for several decades. But I could not articulate better than Reynold Levy has done in Yours for the Asking the many secrets to successfully acquiring investors. If you wish to learn how to politely and effectively ask for contributions to a favorite organization or cause, you really need to purchase this highly readable, enjoyable and useful book." -- David Rubenstein , Co-founder and Managing Director, The Carlyle Group Zusammenfassung Reveals how you can tap into the resources of donors! large and small! for your institution or cause. This book also tells how to reach wealthy people; put aside fears! qualms! and hesitancies and confidently ask for funds; and! locate the intersection between the interests of business and the needs of your nonprofit organization. Inhaltsverzeichnis Acknowledgments xv About the Author xxi Introduction xxiii CHAPTER 1 Fundraising: A Call to Alms, a Call to Action 1 America's Charitable Potential 6 Activating Philanthropy: The 92nd Street Y 9 Galvanizing Giving: The International Rescue Committee 10 Fundraising on Steroids: Lincoln Center 11 A Call to Alms, A Call to Action 15 CHAPTER 2 Soliciting Individual Prospects 17 America's Astonishing Affluence 19 Trustee Engagement and Support 23 Volunteer Service: Beyond the Board 29 Engaging Volunteers: A Management Priority 31 A CEO's Modus Operandi 33 Attitude and Temperament 35 Overcoming Economic Bad News and Psychological Resistance 37 To Ask: Popping the Question 38 Qualities of Excellent Fundraisers 41 Ready, Set, Ask 42 CHAPTER 3 Asking, Face to Face 43 Appointment Secured: Now What? 45 Please and Thank You 46 Donor Recognition: Here to Stay 47 Merit Matters: The Formal Written Request 48 The Lure of the Challenge Grant 49 The Generational Divide 50 Confessions of a CEO 52 The Written Proposal: A Prizewinning Example 54 Obstacles to Overcome 61 Individual Donor Checklist: Some Vital Questions 62 CHAPTER 4 The Institutiona...
