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How to apply data quality management techniques to marketing, sales, and other specific business units Author and information quality management expert Larry English returns with a sequel to his much-acclaimed book, Improving Data Warehouse and Business Information Quality.
List of contents
Foreword. Introduction: Business Excellence through Information Excellence. Part I From Information Crisis to Business Excellence through Information Excellence. Chapter 1 Process and Business Failure: The High Costs of Low Quality Information. Chapter 2 The ABCs of the TIQM Quality System for Total Information Quality Management. Part II The Step by Step Guide to the TIQM Quality System for Total Information Quality Management. Chapter 3 Implementing and Sustaining an Effective Information Quality Environment. Chapter 4 The Step by Step Guide to Assessing Information Product Specifications and Information Architecture Quality. Chapter 5 The Step by Step Guide to Assessing Information Quality. Chapter 6 The Step by Step Guide to Measuring Costs and Risks of Poor Quality Information. Chapter 7 The Step by Step Guide to Improving Information Process Quality. Chapter 8 The Step by Step Guideto Data Correction and Controlling Data Redundancy. Part III Information Quality Applied to Core Business Value Circles. Chapter 9 Information Quality Applied to Customer Care: Prospect to Valued and Valuable Customer . Chapter 10 Information Quality Applied to Product Development: Product Idea to Product Retire . Chapter 11 Information Quality Applied to Supply Chain Management: Forecast to Satisfied Customer . Chapter 12 Information Quality Applied to Financial and Risk Management: Budget to Profit . Chapter 13 Information Quality Applied to Internet and e Business Information: e Surfer to Satisfied e Customer . Chapter 14 Information Quality Applied to Document & Knowledge Management: Words to Wisdom and Ideas to Innovation . Chapter 15 Information Quality Applied to Information Management and Information Systems Engineering. Chapter 16 The Journey Is the Key to Success. Endnotes. Index.
