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The research in this book aimed to understand the
effect of trust on the performance of strategic
alliances. In particular, antecedents and
consequences of trust were investigated. Past
research shows that failure rates of strategic
alliances are high, and one reason for failure can
be a lack of trust between partners. The study
investigated how to develop trust within a strategic
alliance, and focused on the importance of networks,
type of alliance, organisational similarity, and
other activities such as communication and
information exchange, fairness preservation and
inter-firm adaptation. The relationship between
trust and performance was also examined in this
book. The study examined all of these issues by
interviewing strategic alliance managers, and found
that trust was important in developing and managing
a strategic alliance. This research is useful for
managers considering establishing a strategic
alliance, and for academics who are interested in
the research area of trust in strategic alliances.
About the author
Dr Jane L. Menzies, BCom Deakin University, BBus (Hons), PhD, Monash University, Lecturer of International Business at Deakin Business School, Deakin University, Australia.
