Brand identity now

Features vital strategies for creating and maintaining brand identity. With case studies of projects from around the world, this book examines logos, imagery, and strategic applications involved in each branded project. It features over 150 brand identities from more than 20 countries, including the Obama '08 Election Campaign.

About the author

Der gebürtige Brasilianer Julius Wiedemann zog nach seinem Grafikdesign- und Marketingstudium nach Japan und arbeitete in Tokio als Kunstredakteur für digitale Medien und Designmagazine.

Summary

Das unentbehrliche Handbuch für Marken-Designer

Product details

• Authors: Julius Wiedemann, Julius Wiedmann
• Assisted by: Julius Wiedemann (Editor)
• Publisher: Taschen
• Languages: English, French, German
• Product format: Paperback / Softback
• Released: 19.12.2009
• EAN: 9783836515849
• ISBN: 978-3-8365-1584-9
• No. of pages: 383
• Dimensions: 171 mm x 228 mm x 33 mm
• Weight: 1237 g
• Illustrations: EDITION TRILINGUE ANGLAIS/ALLEMAND/FRANCAIS
• Series: Varia
• Subjects: Humanities, art, music > Art; Non-fiction book > Art, literature > Miscellaneous; Design, Fotografie, Computerkunst