Strategic Positioning in Voluntary and Charitable Organizations

Informationen zum Autor Celine Chew BBA, MBA, FLMI (distinction), PhD is a Chartered Marketer, a Fellow of the UK Higher Education Academy, a Fellow of the Life Management Institute (LOMA), an Associate of the Centre for Business Relationships, Accountability, Sustainability and Society (BRASS) in Cardiff University, a founding member of the International Research Society for Public Management (IRSPM) and a Book Review Editor of Public Management Review. Dr Chew teaches strategy and non-profit marketing in Cardiff University, UK. Her research interest focuses on the interface between strategy, marketing, social enterprise and public policy in non-profit and public service organizations. Prior to her academic career, Dr Chew has held senior management positions in international business, marketing and management consultancy in the Asia Pacific region. Zusammenfassung Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures. Inhaltsverzeichnis List of Illustrations. List of Abbreviations. Foreword. Acknowledgments. 1. Strategic Positioning, the Voluntary and Charitable Sector, and Public Services. 2. Strategic Positioning, Strategic Position and Positioning Strategy. 3. Conceptualizing Charitable Sector and Charitable Activities. 4. Research Methodology. 5. Mapping the Positioning Activities of Charitable Organizations. 6. Process, Anatomy of Positioning Strategy and Influencing Factors. 7. Towards an Integrating Model of Influencing Factors. 8. Implications and Future Development. Appendix A: Key Terminologies Used in this Book. References. Index.

Product details

• Authors: Celine Chew, Celine Chew, Celine (Cardiff University Chew, Chew Celine
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 01.04.2009
• EAN: 9780415453042
• ISBN: 978-0-415-45304-2
• No. of pages: 260
• Series: Routledge Studies in the Management of Voluntary and Non-Profit Organizations; Routledge Studies in the Management of Voluntary and Non-Profit Organizations
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / General, SOCIAL SCIENCE / Philanthropy & Charity, BUSINESS & ECONOMICS / Sales & Selling / General, SOCIAL SCIENCE / Volunteer Work, business strategy, Sales & marketing, Non-profitmaking organizations, Sales and marketing, Charities, voluntary services and philanthropy