Project Management in Marketing

Informationen zum Autor Frank McKee, Elwyn Cox, Matthew Housden, Lynn Parkinson Klappentext Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies! study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives! cases! questions! activities! definitions and study tips. Zusammenfassung Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips. Inhaltsverzeichnis Using marketing information to develop a justified case for marketing projects; Building a case for marketing projects; Assessing, managing and mitigating risk associated with marketing projects; Project management for analysis, planning, implementation and control

Product details

• Authors: Elwyn Cox, Cox Elwyn, Matthew Housden, Housden Matthew, Frank McKee, Lynn Parkinson, Lynn K. Parkinson, Lynn K. Cox Parkinson, Parkinson Lynn
• Assisted by: Frank McKee (Editor), McKee Frank (Editor)
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 11.07.2009
• EAN: 9781856177153
• ISBN: 978-1-85617-715-3
• No. of pages: 256
• Series: Butterworth-Heinemann; Professional Diploma in Marketing; CIM Coursebook; CIM Coursebook; Professional Diploma in Marketing
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing