Read more
If you've ever struggled to craft a persuasive message that really hits the spot you'll know
it's harder than it looks. Wouldn't it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone
who told you how the professionals really do it? Well, that's exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.
Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to
reveal the trade secrets of top-notch practitioners. It's the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
List of contents
About the author
Acknowledgements
How to use this book
Preface
Part One – Background
Chapter One – The basics
Chapter Two – Three key thoughts
Chapter Three – Brands and tone of voice
Part Two – Method
Chapter Four - Before
Chapter Five - During
Chapter Six - After
Chapter Seven – Here’s one I made earlier
Part Three – Interviews
Chapter Eight - How brilliant copywriters write their copy
About the author
Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies.
www.rogerhorberry.com
Summary
If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know
it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone
who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.
Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to
reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
