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Informationen zum Autor David Mark is a senior editor for Politico. Klappentext Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Inhaltsverzeichnis Table of ContentsAcknowledgments1. Eye of the Beholder: Defining Negative Campaigning2. What Good Old Days?: Notable Developments in Negative Campaigning from the Late Eighteenth Century through the Dawn of the Cold War3. Going Nuclear 1964: The Rise of Television Attack Ads4. Dismissive Politics: The Governor against the Actor5. "The Truth Shall Rise Again": Brock Versus Gore for U.S. Senate, 19706. Confrontation, Bluster, and No Compromise: The Campaigns of Jesse Helms7. Dole-Gingrich: Going Negative Early and Often8. The Politics of Fear: Negative Campaigning in the Post-9/11 World9. Opening the Floodgates: Campaign Finance "Reform" and the Rise of Negativity10. A Double-Edged Sword: When Negative Campaigning Backfires11. Hitting the Mark: Negative Campaigning Efforts that Just Plain Worked12. It's in the Mail: Negative Campaigning Comes Home13. Conclusion: The Future of Negative Campaigning14. A Race to the Bottom: Negative Campaigning in the 2006 Midterm Elections15. Singe but Don't Burn: Negative Campaigning in the 2008 Presidential ElectionSelected BibliographyIndexAbout the Author
