Brands of Faith - Marketing Religion in a Commercial Age

Zusatztext "This illuminating, thoughtful, and important analysis of faith branding explains a great deal about the current crossover of entertainment and religion in the US...Highly recommended." -- R. Ray, Mississippi State University, CHOICE Informationen zum Autor Mara Einstein is an Associate Professor of Media Studies at Queens College as well as a professor at the business school at New York University. Prior to teaching, she worked as a marketing executive at NBC and MTV Networks as well as at a number of major advertising agencies. Klappentext Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion. Zusammenfassung Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion. Inhaltsverzeichnis Preface 1. Introduction 2. The Changing Religious Marketplace 3. The Business of Religion 4. Branding Faith 5. The Course to God 6. The New Televangelists 7. Kabbalah: Marketing Designer Spirituality 8. The Politics of Faith Brands 9. Has Religious Marketing Gone Too Far?

Product details

• Authors: Mara Einstein, Mara (Queens College Einstein, Einstein Mara
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 17.09.2007
• EAN: 9780415409766
• ISBN: 978-0-415-40976-6
• No. of pages: 256
• Series: Media, Religion and Culture; Media, Religion and Culture
• Subjects: Humanities, art, music > Religion/theology > General, dictionaries; Non-fiction book > Politics, society, business > Society; Social sciences, law, business > Business > Advertising, marketing; Media Studies, Religion, allgemein, RELIGION / General, BUSINESS & ECONOMICS / Advertising & Promotion, Religion: general