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This book is about the strategic applicationof project-specific intra-company innovationnetworks between corporate headquarters andinternational subsidiaries.It develops the 'Global Innovation Leadership'framework, based on the latest researchconcerning corporate strategy, R&D managementand global operations.The 'Global Innovation Leadership' framework isapplied to eight case studies in the automotive,semiconductor and electronic industries.The comparison of the cases explains thedynamic distribution of roles, responsibilities andinnovation competence within global companies,and draws attention to the upcoming role of theemerging markets for corporate innovation.Overall, the book develops a comprehensiveframework for strategic decision making andproject-specific innovation management.It shows how leading corporations simultaneouslyorchestrate multiple innovation networks to dealwith the complexities of the global market andtechnology context.In essence, it anticipates that the strategicmanagement of worldwide innovationcompetence is becoming a key challenge forglobal companies, and explains how corporatenetworks need to be managed to lead in theglobal race for innovation.
About the author
Dr. Marc-Michael H. Bergfeld heads Courage Partners -
a boutique advisory collaborative serving leading family / private
equity-controlled firms in innovation and internationalization.
Academically, he is lecturer of strategy, innovation & family firms
at Munich Business School and an affiliate to the Manchester
Institute of Innovation Research. His research focuses on
corporate strategy, global innovation & technology transfer, and
the pan-generational development of family firms.
Dr. Bergfeld holds a Ph.D. from Manchester Business School
with external supervision through the Centre of Global R&D at
Tsinghua University in Beijing. Also, he is a Master of Business
Administration / Diplom-Kaufmann from the Catholic University
of Eichstaett - Ingolstadt School of Management.
