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Informationen zum Autor Gregory Unruh is Director of the Lincoln Center for Ethics in Global Management and Professor of Corporate Governance/Ethics at Thunderbird School of Global Management. He is an expert on the role of technological innovation in addressing global sustainability questions. Together with renowned architect William McDonough, Unruh cofounded the Center for Eco-Intelligent Management to explore the business case for implementing Cradle-to-Cradle product and process innovations. Klappentext Having trouble reconciling your desire to do good by the environment while also moving your company forward? In Earth, Inc., Gregory Unruh shows you how to embed sustainability into everything your company does - profitably. Providing prescriptive steps that will inform your business decisions, Unruh will help you launch your company into eco-minded practices. His five Biosphere Rules apply the laws of nature as a guide for efficient and innovative business operations. Instead of a linear value chain, Unruh offers a cyclical value chain - a chain that offers both sustainability and profitability, for now and for the future. Zusammenfassung Shows you how to embed sustainability into things your company does - profitably. Providing prescriptive steps that inform your business decisions, this title helps you launch your company into eco-minded practices. It features the author's five Biosphere Rules that apply the laws of nature as a guide for efficient business operations. Inhaltsverzeichnis Earth, Inc.Table of ContentsIntroductionChapter 1: Materials Parsimony Chapter 2: Power AutonomyChapter 3: Value CyclesChapter 4: Sustainable Product PlatformsChapter 5: Function Over FormConclusion: Building the Ecosystem
