World Wide Web Marketing - 3rd Edition

For those who need to understand how the Web can benefit their organization, this work takes marketing principles and applies them to Web strategies and describes the new opportunities presented by the latest technologies. This updated edition includes approximately 40 percent revised material.

Product details

• Authors: Jim Sterne
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 09.07.2001
• EAN: 9780471416210
• ISBN: 978-0-471-41621-0
• No. of pages: 432
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Internet; Social sciences, law, business > Business > Advertising, marketing; Internetmarketing