A Buyer's Life - A Concise Guide to Retail Planning and Forecasting

The area of retail buying relies heavily on mathematical formulas and forecasting. The formulas themselves remain unchanged. However, the context in which they are analyzed is constantly evolving. The most successful retail buyers are able to withstand the highs and lows of business trends by utilizing analytical skills, trend forecasting, and customer knowledge. As a retail buyer for almost 20 years with various retailers, Connell draws on her experience providing practical fundamental mathematical formulas while also giving context in the current retail environment. This text gives students a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion of the plan students will gain insight into how the plan is forecast into the future as well as how it is implemented at the actual purchasing level.

About the author

Dana Connell is an instructor at Columbia College of Art and Design, Chicago.

Summary

This text will provide students with a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion students will gain insight into how the plan is forecast and implemented at the actual purchasing level.

Product details

• Authors: Dana Connell, Dana (Columbia College-Chicago Connell, Dana D. Connell, Connell Dana
• Publisher: Fairchild publications
• Languages: English
• Product format: Paperback / Softback
• Released: 29.12.2009
• EAN: 9781563677717
• ISBN: 978-1-56367-771-7
• No. of pages: 352
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Industries / Retailing, Fashion & beauty industries, Sales & marketing, Sales and marketing, Hospitality and service industries, Fashion and beauty industries