Read more
NEW PERSPECTIVES: PORTFOLIO PROJECTS FOR BUSINESS COMMUNICATION, Second Edition, teaches students how to communicate effectively in today's constantly changing business environment. By solving realistic business case problems, students learn how to create a wide range of business documents and oral presentations, use technology to communicate effectively, address the needs of diverse audiences, and consider the ethical implications of their communication practices.
List of contents
Project 1. Business Communications Overview.Project 2. Email.Project 3. Memos.Project 4. Everyday Letters.Project 5. Sales Letters.Project 6. Negative News Messages.Project 7. Press Releases.Project 8. Proposals.Project 9. Reports.Project 10. Newsletters.Project 11. Brochures.Project 12. Posters, Flyers, Advertisements.Project 13. Web Content.Project 14. Job Search Documents.Project 15. Presentation Planning.Project 16. Persuasive Presentations.
About the author
Carol M. Cram is the author of more than 35 textbooks on computer applications, business communications and Internet-related subjects. Ms. Cram was also a long-time faculty member at Capilano College in North Vancouver, where she served as the Convenor of the Executive Support Program and the Program Consultant for Business and Computers in Continuing Education as well as instructor of business and computer-related courses.
Summary
Helps students learn how to create a wide range of business documents and oral presentations, use technology to communicate effectively, address the needs of diverse audiences, and consider the ethical implications of their communication practices.
