Advances in Business and Management Forecasting

Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.

Summary

Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.

Product details

• Authors: R Kimberg, Ronald K. Klimberg, K D Lawrence, Kenneth D. Lawrence
• Assisted by: Ronald K. Klimberg (Editor), Kenneth D. Lawrence (Editor)
• Publisher: Emerald Group Publishing Limited
• Languages: English
• Product format: Hardback
• Released: 08.05.2009
• EAN: 9781848555488
• ISBN: 978-1-84855-548-8
• No. of pages: 282
• Dimensions: 161 mm x 240 mm x 20 mm
• Weight: 590 g
• Series: Advances in Business & Managem
• Subject: Social sciences, law, business > Business > Miscellaneous